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Twitter Promoted Tweets - Advertising With or Without Them |
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Twitter has finally unveiled its business model in the form of "Promoted Tweets". The company refers to this as a "non-traditional" and "easy" strategy that "makes a ton of sense for Twitter." Promoted Tweets are described as ordinary tweets that businesses and organizations want to highlight to a wider group of users. Would you pay to promote a tweet? Let us know. Promoted tweets are clearly labeled as "promoted" when they are paid for by advertisers. However, in many cases, they will simply begin as regular tweets that are organically sent to the timelines of those who follow the account. When a tweet is promoted, it will still have the functionality of any other tweet, such as replying, retweeting, etc. This sounds similar to status promotion tests we've seen from Facebook.
To start out, Promoted tweets are appearing in Twitter search results. Twitter Co-founder Biz Stone says the company wants to make sure they're useful to users so they'll attempt to measure whether they "resonate" with users. Indications of resonation include engagement activities like replying, retweeting, and favoriting. If a promoted tweet doesn't resonate, they'll stop showing it.
Stone calls the launch the "first phase" of the Promoted Tweets platform, indicating that there will be improvements made as time goes on (and more partners added). So far, Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America are using Promoted Tweets. read more of this article at Web Pro News
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