What does it take to go viral? 【viral marketing, social marketing】
If you’ve got a product or service, how do you get people talking about it and sharing it with friends? This 2 minute video provides the formula for leveraging social marketing to generate awareness and grow your business. With Super Bowl commercials this Sunday, the Facebook IPO, and Pinterest blowing up, we’re seeing all kinds of real-world examples of viral marketing. If you’ve got a friend starting a business or are just curious how it works, pass it along. Also, here is a link to the blog post which provides more details on the formula & the 7 tips. blogs.salesforce.com
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Want a great example of a viral video which is driving sales? Search for “DollarShaveClub – Our Blades Are F***ing Great”
On Feb 28th Ted Talks posted a video titled: Kevin Allocca: Why Videos go viral. I can’t link to it from the comments, but you can search YouTube. Kevin said three reasons videos go viral include…
1. Unexpectedly funny, weird, surprising, cute, informative…
2. Tastemakers endorse your video on their blog, twitter, TV show etc…
3. Community participation including comments, sharing, remixes, parodies…
Really great info for beginners. Thanks
That’s how our Sh*t Wine Tasters Say video went viral!
@judithweiniger you might take a look at the blog post. There are some additional tips there. Also, feel free to ask questions here and we’ll see if we can answer them.
blogs.salesforce[dotcom]/strategy/2012/02/what-does-it-take-to-go-viral.html
I’d like to learn more.
Another thought from @guygal… A good YouTube video breaks the 4th wall. For example, you might encourage interaction by asking the audience to rate the video or subscribe to your channel. You could spark the conversation by asking them what video to they want to see next in the series. It has to be done tactfully, but this is why many of the DYI channels have been so successful.
From @guygal… There are two types of videos that do well on YouTube; burst & evergreen. With burst videos is all about speed. Can you get in front of the news cycle with timely content. With burst videos if you’re a day late, you’re a dollar short. The other type of video are evergreen videos. You want to get off to a strong start, but these videos might still be relevant 2-3 years later. For these types of videos search traffic is super important.
what does it take*
@cambarber I’ll be posting to blogs[dot]salesforce[dot]com/strategy early next week with more details on the tips in this video. I’ll add a link here when it goes live.
Good one!!!
Great. How do I find the blog?
Good start. Interesting ideas. Not a fan of people sneezing. Viral marketing != spraying mucus.
What did you think of the video? What ideas did it spark? Post your comments and questions down below. You can also at mention me on twitter @JamieGrenney or @salesforce and we’ll pick up the conversation there.