CMS what does it mean – Where is it Going? Lets take a look in this Video Tip from Charley Carlin.
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Sticky Marketing provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks “not what your marketing can do for you, but what your marketing can do for your customer.” Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service – in other words by becoming ‘sticky’ or attr… More >>
The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book to an Agent or Publisher in Twenty Minutes or Less
This booklet is the result of award-winning author Carolyn Howard-Johnson’s extensive work with clients who hate writing book proposals but hate learning how to write them even more. She found herself coaching them through the process rather than doing it for them, for who could possibly recreate the passion an author feels for his or her own book better than the author? In doing so, she found she had written a booklet–not a tome– on how to write a proposal that i… More >>
Scott Stratten is the President of UnMarketing and can be found at un-marketing.com. He’s known as a force on Twitter and is a frequent speaker at conferences in the US and Canada. His message is about marketing without irritating people and in this interview he answers questions about the blogosphere since he is an accomplished blogger. Topics include – Mommy bloggers making money and getting paid… and the importance of content – Brand ambassador programs and why companies are trying to reach moms + women through relationships with mom blogs – The challenge of pricing services and knowing how much a service is worth. – Best practices in social media and blogging – The future of the daddy blogging phenomenon You can always find more interviews and resources at ShePosts.com. To find Scott Stratten go to Un-Marketing.com or on Twitter he is @unmarketing He’s got a book coming out in the Fall of 2010 called “UnMarketing: Stop Marketing. Start Engaging.” This interview was filmed at UnGeeked, a social media conference in Milwaukee, Wisconsin.
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