Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Product Description
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.Gamification is revolutionizing the web and mobile apps.Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – … More >>

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests