Unless you've been living under a rock for the past 4 years, you know how popular and widely used Facebook is today.

Just a couple of years ago, you had to relentlessly encourage family and friends to join this social networking website (shortly after others had convinced you to join). Nowadays, it's rare to find someone who hasn't got a Facebook account.

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Twitter has finally unveiled its business model in the form of "Promoted Tweets". The company refers to this as a "non-traditional" and "easy" strategy that "makes a ton of sense for Twitter." Promoted Tweets are described as ordinary tweets that businesses and organizations want to highlight to a  wider group of users.

Would you pay to promote a tweet? Let us know.

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Without an ordered approach, careful research and custom tools, it can be difficult for link builders, writers and content strategists to know what content will attract links in a target market.

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